The Naptime Hustle Podcast

What’s a Good Conversion Rate on Etsy? This May Surprise you.

What’s a Good Conversion Rate on Etsy? This May Surprise you.

Etsy shop owners often wonder what the ideal conversion rate is on Etsy and what they should be aiming for. In this episode, I share with you what a high conversion rate has been for me and why it may actually be different for you. I also cover how to find the ideal conversion rate for your own shop and how to increase it.   
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Free Yourself, Free Your Business. Defying Overwhelm, Loneliness and ADHD with Angela Henderson

Free Yourself, Free Your Business. Defying Overwhelm, Loneliness and ADHD with Angela Henderson

My interview today is with Angela Henderson. Angela is a fellow podcaster and helps women in business get all the pieces in place to have consistent 5 figure months. In this episode, we talk about how to conquer overwhelm, and work through ADHD tendencies so that you can not only free yourself but your business, too. This one is so inspiring!! 

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Are you a ‘Give-a-Holic’? Girl...it is time for you to start saying no!

Are you a ‘Give-a-Holic’? Girl...it is time for you to start saying no!

As creators, we love to give. "I can make that for you!" "You don't owe me anything.” “I'm happy doing it!"  These phrases are all too common from handmade creatives. This can be a good thing, but it can also be what’s holding us back. We end up giving so much away that it becomes unhealthy. If you find that you have become "give-a-holic" in your creative business, then listen in because here we get real on why this is a common problem, how to navigate past it and how saying no is the key to growing a successful empire.
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Growing a Planner and Sticker Etsy Shop into a Thriving Online Empire with Mim Jenkinson

Growing a Planner and Sticker Etsy Shop into a Thriving Online Empire with Mim Jenkinson

Today I'm interviewing Mim Jenkinson from Love From Mim. Mim went from working her day job to battling cancer to being the owner of a thriving planner and sticker shop on Etsy. She then listened to the needs of her community to determine how to up her business. Listen to Mim's inspiring journey as she shares how she was able to overcome life's challenges while at the same time achieving great things in her business.
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Controversial Designs....Yay or Nay?

Controversial Designs....Yay or Nay?

Be it politics, religion, or a hot take on pop culture, including a controversial topic in your design can result in a difference of opinion with a LOT of passion behind it not to mention a ‘ding’ against your Etsy shop. You may be wondering if it’s time for you to include some controversy in your designs because, let’s face it, some designers are making bank off of them! But is it the right step for YOUR business? Listen to find out!
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Creative Burnout is Real Folks! Let's Talk Causes and Preventions

Creative Burnout is Real Folks! Let's Talk Causes and Preventions

Creative burnout is not a question of IF it will happen but a matter of WHEN it will happen.  And it happens more frequently to us designers than the average online business owner. So when it does happen how do we cope? Or can we avoid it altogether? In this week’s episode we answer both of these and more. Definitely tune into this one if this has been a struggle for you like it has for me!
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Turning Handmade Product Sales to Passive Income, Using Affiliate Marketing on Instagram to Expand Your Shop with Megan Lee Butcher

Turning Handmade Product Sales to Passive Income, Using Affiliate Marketing on Instagram to Expand Your Shop with Megan Lee Butcher

Us nap time hustlers are all for passive income when it comes to selling on Etsy, but how about selling handmade products that do the same? Are you intrigued? I sure was when I heard how this busy mom runs her business. Today I bring on Megan Butcher who shows us how she grew her Etsy shop to six figures in just two years while at the same time converting her portion into automated income for herself as a busy mom of two. Tune in to hear just how she did it!
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Writing Conversational Emails That Connect with Your Readers with Copywriter and Email Strategist Robin Crump

Writing Conversational Emails That Connect with Your Readers with Copywriter and Email Strategist Robin Crump

Let’s talk about email marketing. It's hard to know what to write about and how to keep your readers engaged when this is new territory. This is something I struggled with when I started to grow my email list and something that keeps coming up with my listeners. So today we dive into some amazing advice from copywriter and email marketing strategist, Robin Crump. You need to give this one a listen!
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Overcoming Imposter Syndrome, How Shifting to an Attitude of "They Just Can't See It Yet" Will Transform Your Business

Overcoming Imposter Syndrome, How Shifting to an Attitude of "They Just Can't See It Yet" Will Transform Your Business

"Who am I to be doing this business?" "I am not good enough." "I will never make it." Imposter syndrome is a problem for startup entrepreneurs that holds many back. When we can learn to overcome this and how our own thinking is actually working against us, this is when we will finally spread our wings and take flight. Listen in to find out how!
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Pivoting Your Business and Mindset When the Unexpected Happens: Cricut's Announcement and What Designers Need to Know

Pivoting Your Business and Mindset When the Unexpected Happens: Cricut's Announcement and What Designers Need to Know

Did you hear the news from Cricut recently? This made my heart skip a beat for a second until I learned more about it but it got me thinking, "What if?" What if the unexpected happens and this part of my design business was no more? Many went through this in 2020 and we learned that pivoting for some was vital to staying afloat! Today we dive into the best ways to pivot your business when the unexpected happens. Also hear my take on Cricut's change!

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Best of the Naptime Hustle Podcasts and Listener Favs!

Best of the Naptime Hustle Podcasts and Listener Favs!

In this week's episode, we are hitting rewind on a few great episodes and listener favorites we've had here on the Naptime Hustle Podcast. I asked my private Facebook group which ones were their favorites, and they chose some pretty good ones! Listen in as we discuss shiny object syndrome, surviving super busy seasons in our lives, and what to do if your work is stolen. Let's dive right in!
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Lead Magnets 101

Lead Magnets 101

I was asked the other day in our private Digital Crafting Insiders group how lead magnets work so I thought this would be a good topic to discuss today. A good lead magnet can lead to massive email list growth which can, in turn, lead to massive sales. In this episode, I am going to share with you some key takeaways on creating and using lead magnets to grow an email list that I've learned through the years.
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90 lbs Down in 14 Months! Finding Yourself Again with Lindsay Wells

90 lbs Down in 14 Months! Finding Yourself Again with Lindsay Wells

After her baby’s birth, Lindsay struggled with depression and weight gain. She had a hard time adjusting to her new role as a stay-at-home Mom. (FYI: Her precious daughter’s name is Lucy.) Lindsay is my right hand at Pen and Posh. She keeps everything running smoothly. I got to witness her motivational journey firsthand. So what did Lindsay do to find herself again? Listen in to hear her how she overcame defeating thoughts to lose a whopping 90 lbs in 14 months! 
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A BTS Look into the SVG Customer Experience with Heidi Harrison

A BTS Look into the SVG Customer Experience with Heidi Harrison

Ever wish you could get a behind-the-scenes look inside your buyer’s mind? Well, if you’re an SVG designer, don’t miss this episode with Heidi Harrison. Heidi is a cutting industry pro who cuts vinyl decals and creates t-shirts for her customers. But this week, she’s sharing what she looks for when buying SVG cut files. Heidi’s unique position as seller and buyer means you get actionable insider advice. Tune in and discover how to give your design customers what they need and make even more sales.
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How True Grit and Endurance Led to Six-Figures in SVG Sales as a Single Parent with Bethany Archer

How True Grit and Endurance Led to Six-Figures in SVG Sales as a Single Parent with Bethany Archer

My interview today is with Bethany Archer, owner of Board and Batten Design Co. Bethany is an SVG designer who creates vintage-style artwork. Her story isn’t the entrepreneurial journey we usually hear. Bethany rose above major challenges to replace her income and provide for her family. Now she works less than she ever has and lives a life of freedom on her remote homestead in Washington State. (All through six-figure passive income from SVG sales!) Tune in to hear how true grit can lead to big rewards.
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35 Products, 4 Months and 1000 Sales? 😱 How Choosing the Right Products to Sell Leads to Quick Growth with New SVG Student Tess MacKay

35 Products, 4 Months and 1000 Sales? 😱 How Choosing the Right Products to Sell Leads to Quick Growth with New SVG Student Tess MacKay

My guest today is Tess MacKay. She recently swapped her 9 to 5 for a business she can do from home (on her terms). Tess only works when she wants to work. She shares her experience learning how to design SVG’s in my Designer’s Course to SVG Files. And you’ll discover how she made 1000 sales on Etsy in FOUR  months with only 35 products. Listen in to hear all the juicy insider tips that led to her mind-blowing success story.

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What's the deal with SVG's??

What's the deal with SVG's??

I love to geek out about SVG’s. I’m sure you’ve picked up on that unless you’re new here. In that case, welcome! Seriously, SVG’s helped me build a wildly successful Etsy shop. The added benefit of SVG’s for me is the design process. (It’s so satisfying.) Designing is a great passive income source for crafters. Listen in to hear about the explosive growth in the cutting industry and what it means for designers. Plus, I share part of my journey to six-figure passive income success.
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What Can I Sell Using Illustrator or Photoshop? My Top 10 Passive Income Products to Sell in 2021

What Can I Sell Using Illustrator or Photoshop? My Top 10 Passive Income Products to Sell in 2021

Wondering what else you can create and sell online for passive income? There are hundreds of items you can make in Adobe Illustrator and Adobe Photoshop to sell. The possibilities are endless. If you think you’re too busy to sift through them all, no worries. (As the mom of two energetic kiddos, I understand.) So, I’ve done the homework for you. In this episode, I give you my top ten picks for passive income products you can in Illustrator and Photoshop that will return the most profit in 2021.
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