The Naptime Hustle Podcast

So many new designers ask me, “Kasey, what am I doing wrong? They’re struggling to make enough sales in their SVG design business. And it seems like every other designer runs a thriving Etsy shop. If any of this sounds familiar to you, tune into this week’s podcast episode.” I share five tips to help you go from beginner to SVG design superstar status. Plus, grab the free download . . .  “How to Transition Your Craft Business Into Automated Cha-Chings.”

It’s important to stay on top of the latest trends and styles in your niche, no matter the type of product you sell. This podcast episode has come to be a tradition here at the Naptime Hustle Podcast and one that my SVG design students look forward to. Get fully updated on what’s happening, the changes we are seeing in the cutting industry, and the styles that you need to be aware of so that your SVG cut file business isn’t left in the dust!

Noticing more aches and pains since you’re working safer at home? As entrepreneurs and designers who run online businesses, it’s crucial to maintain good posture and stay active. Just think about it. You’re spending countless hours week in and week out sitting in one spot. It can take a toll fast, especially if you’re a back pain sufferer like me. Wondering what your options are? No worries. I’ve done the research and found several game-changing tools. And I share my finds in this week’s episode.

A common problem with having an online business is people stealing our creative work.  If you've been in the digital design realm, you've definitely had the first-hand experience with this. One common question that I receive is, "Someone stole my work, what do I do about it?"  In today's podcast, I share with you an experience I had recently where someone blatantly copied things I was doing in my business and how I was able to move past it and show up in a more positive way.

It's that time of year again! It's time for part two to last week's episode and my year end review! Sit with me, listen in as I use the things discussed last week, to make the best goal and plan for 2021. I share with you how you can be doing the same. There's even a free download included so you can work along with me as you set your own goals to set you up for success in 2021!

072- It's that time of year again! It's time for my year-end review! Sit with me, listen in as I review our year at Pen and Posh; things we've learned, and how I analyze the information we've gathered during 2020, and how to use this to decide which direction to take your business in 2021.  It's important to first review what's happened in the past, in order to show up in the best way possible for the future. Here's how.

Are you a blogger? Do you love sharing what you know with others but wish you were bringing in a little more? Blogging is so rewarding and fun, but sometimes when you aren't seeing the return you'd like, you may wonder is it right for me, or what am I doing wrong? Today I hosted a coaching session with Liz who is a blogger and owner of Liz on Call. Listen in as I bounce some ideas around on ways she can monetize her blog that has 65K average visits a month.

We've been talking about time management and how to show up in a better way in our lives and businesses, now it's time to bring in a professional and hear what she has to say. Kelly Reynolds is the owner of a successful OBM, Online Business Owner agency. In this episode, we dive into the fundamental systems to have in place in your business that will save you time and money.

One question I’m asked often is how do I get a lot done and stay on task. Well, to be completely honest, this has been a struggle of mine. This also means I’ve put a lot of time into perfecting this in my business. Today I share my key takeaways in becoming proficient as an online business owner so that you can spend less time doing the tedious tasks and more time spent doing what you enjoy.

I think we could all use some extra moola right about now. I mean, that’s why many of us are starting our businesses in the first place right? Well as promised in last week's episode, I’m striving to be more transparent. That’s why in this one I share how we are literally paying off hundreds of thousands of dollars in student loan debt right now. I go through a list of things that are helping us, the strategy we are using to pay this amount off, and how you can also save money each month.

“As moms, we are familiar with crazy. Throw kids into the loop and we are all of a sudden not only juggling the usual responsibilities in life but now there’s little who rely on us and us alone. Like, if we don’t feed them, they will literally die....kinda scary as a new parent! Or maybe it’s just me who thinks like this...🤔 But our lives are all of a sudden turned into a frenzy of poopy diapers, middle of the night bed settings, and morning sprees of getting the kids out the door for school. It’s no cakewalk! Throw in Covid, homeschooling, and constantly changing schedules and, congrats! You now have added even crazier! In this episode, we talk about the most stressed, overwhelmed, and craziest season I have ever experienced, but also how I survived it and how you can survive your crazy season too!

Have you ever set a goal that literally scared the you know what out of you?? Well Arilee with Arilee Creative Co did just this, but the exciting part is that she actually was able to achieve her goal through launching her very first Etsy shop. Listen in to hear how she was able to gain traction in the early days of launching, replace her income and some key take aways that made all the difference.

Growing your brand on and off Etsy is equally important. Did you know that?? In this week's episode, I dive into why branding your Etsy shop will convert the casual shopper into a "Shop Admirer" and keep them coming back for more. As well as why you may be missing the importance of building a brand outside Etsy. I go through why many don't realize why this is just as essential to your long term success on Etsy.

"Why aren't my sales consistent on Etsy??" I have students come to me saying this from time to time so today I thought I'd address this issue head on! Here we go through the most common reasons why shop owners are struggling to make consistent sales on Etsy and what to do about it!

What is your dream design business?  If it includes gaining a massive following and doing what you love, you'll enjoy this one. Today I pick the brain of influencer Teela Cunningham from Every Tuesday. Teela has been playing this online game as a designer for quite some time now. She started out selling her designs and fonts on Creative Market and Gumroad.  After some time she learned she had a knack for explaining complex tasks within the design programs to her coworkers. She thought others would benefit from these tips too, so she started a YouTube channel and had such good feedback, she ended up doing more frequent tutorials. This led to her creating online courses. She now teaches thousands how to create beautiful designs and fonts of their own.

There's THREE things I notice that have made an impact on the success of my Etsy shop more than anything else. These same three things I see, quite frequently are also the reason many others don't gain traction quickly on Etsy when launching a shop selling digital designs. Give this one a quick listen if you want to know the three most impactful areas to focus on when launching your shop that will keep those "cha chings" (not crickets) coming in!

Digital product strategy versus physical product strategy, what's the difference when selling on Etsy? Is there a difference?  Yes! There most definitely is! Today I dive into a common misconception that they are one in the same, but in truth, they are WAY different. Tune in while I explain why!

Making money as a digital or graphic designer in 2021 may be something you're interested in but are unsure if it's right for you. You may be wondering, "Is this the right area for me to be in right now?" "Will my time be well spent if I choose this as my business area?" Today I dig into the proof and hard evidence that has designers earning passive incomes they didn't know existed. I go through my predictions, top platforms to be selling on and things we can take away from all this moving into 2021!