Lead Magnets 101

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Freebies. Downloadable guides. Lead Magnets. They are the bedrock foundation to growing your email list in your business. 

What are lead magnets and how do you even use them in your business?

Over 10 years ago I learned that growing an email list is key to growing an online business. Once you start sharing valuable lead magnets with people, your business can really take off.

Tune in to listen to some key takeaways I’ve learned through the years on the best way to use lead magnets, what they are and how they can help you.

I’ll also break down the reasons why you should never give anything away without getting something in return (hint: an email address), but at the same time why you should always give away without expecting anyone to buy from you. . .

What You’ll Learn in This Episode:

  • What a lead magnet is
  • How lead magnets work to grow an email list
  • Why lead magnets are important and how they can grow your business
  • Methods I have found to be effective
  • What over serving your customers does to boost your sales in the long run

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